OnePlus 12 Teaser- OnePlus has recently shared official images of its highly anticipated OnePlus 12 flagship smartphone on Weibo, a popular Chinese social media platform. These images were released ahead of the phone’s scheduled launch event on December 5th in China. The images reveal that the OnePlus 12 will be available in three different colors: white, black, and green.
Yahoo Tech HK has published an article that has been translated by a machine, which provides some important details about the OnePlus 12.
The article mentions that the phone will come equipped with a new Sony LYT-808 sensor for its 50-megapixel primary camera, as well as a 64-megapixel, 3X periscopic telephoto camera, both of which will be supported by Hasselblad Camera for Mobile.
Additionally, the OnePlus 12 will feature a Qualcomm Snapdragon 8 Gen 3 processor, a “2K display” panel from China’s BOE, and support for wireless charging, rain touch, and infrared remote control functions.
oneplus company owners
OnePlus, a Chinese consumer electronics manufacturer based in Shenzhen, Guangdong, China, operates under the name OnePlus Technology. This company is a subsidiary of Oppo.
OnePlus, established by Pete Lau and Carl Pei on 16 December 2013, embarked on the mission of developing a cutting-edge flagship smartphone that would run on Cyanogen OS. This smartphone, later known as the OnePlus One, marked the beginning of OnePlus’ journey. Throughout the 2010s and 2020s, OnePlus continued to introduce new phone models. In 2020, they unveiled the OnePlus Nord, a mid-range smartphone that followed the OnePlus X released in 2015.
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Carl Pei assumed played a vital role in supervising the design and marketing aspects of OnePlus’ products until his departure from the organization in October 2020.
Subsequently, he founded Nothing, a consumer electronics manufacturer. As of 2022-2023, OnePlus remains actively engaged in producing reasonably priced phones ($200-749 USD) that boast top-of-the-line specifications comparable to leading Samsung phones, including 5G connectivity. Furthermore, OnePlus has formed a partnership with T-Mobile to offer OnePlus Phones through their network, thereby expanding its credibility and market reach.
Pete Lau
Pete Lau, also known as Liu Zuohu, is a prominent Chinese business magnate and entrepreneur who has made a name for himself in the technology industry. He is widely recognized as the co-founder and CEO of OnePlus, a leading Chinese smartphone manufacturer that has gained a significant market share in recent years.
With his visionary leadership and innovative ideas, Pete Lau has played a pivotal role in the success of OnePlus and has established himself as a key figure in the global tech community.
Career in Oppo
Lau commenced his career at Oppo as a hardware engineer, but his exceptional skills and dedication propelled him to the position of director in Oppo’s Blu-ray division. Notably, Lau’s meticulous attention to detail garnered widespread recognition within the tech community when he deliberately destroyed a Blu-ray player’s logic board to express his dissatisfaction with the circuitry design. Subsequently, he assumed the role of head of marketing before ultimately being appointed as the Vice President.
In OnePlus
In December 2013, Lau and Carl Pei established their very own enterprise called “OnePlus” with the objective of producing a product that is both aesthetically pleasing and of superior quality. During its inception, OnePlus had a mere six employees. In order to prioritize cost-cutting measures, Lau made the decision to exclusively sell the company’s inaugural product online, drawing inspiration from the market strategies employed by the Nexus line and Oppo. For the device’s operating system.
Carl Pei
Carl Pei, also known as Pei Yu, was born on September 11, 1989, in China and is a Swedish entrepreneur. He is the co-founder of OnePlus, a global technology company, which he established with Pete Lau in 2013. Pei served as the director of OnePlus Global until October 2020 when he left the company to launch a new hardware venture called Nothing.
Prior to his involvement with OnePlus, Pei briefly worked at Nokia for three months in 2010. He then created a fan website about Meizu, which caught the attention of the company’s Hong Kong branch, leading to his employment in Meizu’s marketing team in 2011. Later, in November of the same year, Pei joined Oppo as its international markets manager, where he worked under the leadership of Pete Lau.
Nothing
On January 27, 2021, after leaving OnePlus, Pei introduced Nothing, a new venture. Pei envisions Nothing as a catalyst for eliminating barriers between individuals and technology, thereby fostering a seamless digital future. Headquartered in London, the company has garnered significant support from prominent investors, including Tony Fadell, the inventor of iPod, Kevin Lin, the co-founder of Twitch, Steve Huffman, the CEO of Reddit, and Casey Neistat, a popular YouTuber. On February 25, Teenage Engineering was announced as a founding partner, primarily responsible for the brand’s design aesthetic and product development. Nothing’s inaugural product, “ear (1),” was officially launched on July 27, 2021.